Marketing debate Essay Example | Topics and Well Written Essays - 750 words

Marketing debate - Essay Example (Child, 1995) Product marketing is indeed of paramount importance when the comparison is drawn between the two but it is service marketing which takes the lead over its product counterpart due to a host of reasons, all of which are mentioned below. Marketing is selling a product before it has actually entered the market. By market we mean those sets of people or target audiences who will be catered this product so that they could satisfy one or more of their respective needs. With these we fathom that marketing aims not only to sell the product before it is even produced at the manufacturer’s end but also make sure that there are repeated purchases on the part of the customer who is a part of the target audience so to speak. Marketing in essence is a game plan for the strategic and tactical basis of the products that are sold through the help and facilitation of distribution channels, word of mouth approaches and formation of brand personalities and so on and so forth. People factor in the service encounter gains an even more significant position. Marketing a service is different from marketing a product because the role of employees has played an important role within an organization that is focused mainly on the delivery of state of the art service towards its customers on a day to day basis. Service marketing has remained the key for a long time, especially within the contexts where the same offers a creative edge over other service organizations – the competitors in essence. (Beckman, 1967) Service marketing is indeed different than product marketing as it pinpoints the absence of a tangible product in the first place and relies on providing the service in an impeccable way. What this does is to inculcate the same feelings of trust and belongingness with the customers which they receive when they purchase a product. However this sense of attachment with the